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Active Design ‐ your customised postural seating partner

Our Story

Our Story

Active Design was previously family owned and founded in 1991.

In it’s original form, the company pioneered CAPS II, Fusion and Foam Carve special seating together with many accessories, such as harnesses, footplates, cushions and headrests.

Known for quality and robust products, Active Design was acquired by AJM in April 2022.

Southwest Seating (SWS), was also previously family owned and founded in 1993.

In the early days, the company pioneered Matrix backrest systems and sourced the versatile and robust Neo wheelbase system from China, in an exclusive arrangement which continues today, ensuring that the company resides among the leading wheelbase providers both in the UK and abroad.

SWS was also acquired by AJM in April 2022, and today forms part of the merged company – Active Design based in Birmingham.

The new and exciting merge of both companies means an extended and agile range of products and services for its clients together with purchasing synergies with its suppliers.

close up of Active Design employee working in the factory

What we offer


All of our products are highly customisable to user’s needs, and if we don’t have it we can probably make it. Contact us to discuss your requirements.

Made in the UK

All of our products are manufactured in the UK at our factory based in Birmingham, which means our products are built to the highest quality, can easily be adapted and we can react quickly.


We supply equipment into UK NHS and social services and we work in partnership with therapists, healthcare professionals and user so that all the needs and goals are met.

pink dress

Vision Statement

Active Design is on a continued path of growth and technological advancement, to provide the most innovative postural products in the industry. With the end users always on our minds, we continue to embrace the unique and personal approach, whereby every postural unit that leaves our factory, has mostly been hand crafted, by award winning technicians, to provide the best experience for our clients. We strive to deliver an excellent service through our drive, commitment and passion and we also aim to treat our employees in the same manner.

Our Mission

To provide ‘best in class' bespoke manufactured postural mobility products, for those with disabilities and mobility impairments.